I ran across an interesting article, and I think a lot of people will walk away from it with the wrong takeaway. The piece focuses on new AI tools being rolled out by Anthropic. These systems can draft pitch decks, review financial statements, and integrate directly with platforms like Excel and Outlook. They are being […]
Author: Amber Hestla
Why Momentum and Value Fail Most Investors
Much of market theory assumes that price movement is difficult to predict because information is reflected in prices quickly. If that were fully accurate, persistent and measurable patterns would be less likely to endure. They do. Trends develop and can extend beyond what randomness alone would suggest. Leadership becomes concentrated and can remain in place […]
Experience Is the Real Edge in Markets
We’ve all heard the old saying, “experience is the best teacher.” It sticks with me, even if I didn’t always appreciate it. Like most people, I wanted to skip ahead. I wanted the results, without the repetition. But experience doesn’t work that way. These days, we live in a world where information is everywhere. You […]
The Truth About Risk in Trading
The weather is finally turning, which means more time outside and fewer walls between my kids and any bad decisions they might make, like kicking a soccer ball into the dining room chandelier. Over the weekend, I took them to a new park with an obstacle course. It did not take long to spot the […]
Why Fear Alone Won’t Make You Money
If you have followed my work for any length of time, you have become familiar with Hetty Green. When I first began writing about her, she was largely absent from mainstream investment conversations. That has started to change. Her name appears more frequently, but the explanation for her success remains incomplete. My work is grounded […]
How to Measure Fear in the Market
If you spend enough time studying markets, patterns begin to emerge that have very little to do with price and everything to do with behavior. I recently revisited a historical overview of early market participation and the development of Wall Street. While it presents itself as a timeline, what stands out is not the sequence […]
The Hidden Edge in Market Crises
As Women’s History Month comes to a close, I find myself thinking about a name that rarely appears in discussions of financial history: Hetty Green. Her story is worth revisiting because it illustrates a practical lesson about how wealth is built during periods of financial stress, a lesson that becomes particularly clear when […]
This One Mistake Is Costing Options Traders Money
Many years ago, I was at an event in New York City when a colleague told me that while he respected the research that earned me the 2015 Charles H. Dow Award, he believed options were simply a playground for traders chasing quick, risky profits. I did not respond at the time, but I also […]
A Smarter Way to Find Stock Market Opportunities
If you have followed my work for a while, you might have already heard the story I am about to share. I revisit it from time to time because history matters, especially when it comes to the markets in which old lessons have a way of resurfacing when conditions change. There is a […]
She Actually Beat Wall Street By Ignoring Earnings Entirely
March is Women’s History Month, a time set aside to reflect on the women who pushed boundaries long before many of the opportunities we have today existed. In finance, those stories are not ancient history. Many of the women who opened the doors to this profession were working only a generation ago. In 2015, I […]














