52229149 - paris, france - jan 28, 2016: amazon logotype printed on cardboard box side seen from above on a wooden parwuet floor. amazon is an american electronic e-commerce company distribution worlwide e-commerce goods

Pick The Better Amazon High Yield Covered Call ETF

YieldMax ETFs began offering single-stock covered call exchange-traded funds in November 2022, with Tesla as the underlying stock. These funds use the traditional call option selling strategy to generate income to pay dividends. They turn low-yield, popular stocks into high-yield investments. Currently, YieldMax offers almost 40 ETFs with underlying individual stocks. On October 30, 2024, […]

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Target $20: Buy This High Yielder While It’s Cheap

Main Street Capital Corp (MAIN) is arguably the most successful business development company (BDC) for investors. Since its October 2007 IPO, with dividend reinvestment, MAIN has returned 1,900% to investors. That works out to 18% per year, compounded. MAIN Street Capital outperforms its peer BDCs through a combination of dividend growth, supplemental dividend payments, and […]

Why Headlines Mislead And Markets Recalibrate Quickly

Why Headlines Mislead And Markets Recalibrate Quickly

The current financial news cycle is dense, with a range of policy and international developments unfolding simultaneously. These moments naturally attract attention. Even for those trained to analyze information rather than react to it, the volume of competing narratives can be difficult to ignore. That tendency is not a flaw. It reflects how humans process […]

Two New 0DTE ETFs Challenge The Current Leaders

Two New 0DTE ETFs Challenge The Current Leaders

I recently learned about two relatively new zero-day-to-expiration (0DTE) covered call ETFs. I want to compare them against our current standards for this type of ETF. A 0DTE ETF employs an options strategy that involves selling calls that will expire the same day. A benefit of this strategy is that the funds are not exposed […]

Two New ETFs Track Hedge Funds, Pay 15%

Two New ETFs Track Hedge Funds, Pay 15%

My database of option strategy ETFs now tops 120 funds including many funds from different companies that duplicate their competitors. My interest piques when a fund sponsor develops a unique strategy. Recently, VistaShares launched a couple of ETFs that offer high yields and aim to track returns from famous hedge funds. The VistaShares Target 15 […]

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The Strange Market Reaction To The Santa Rally Ending

Seasonal patterns are useful only when they provide context. Once the window closes, the focus shifts away from the narrative and toward what the market actually delivered. That is where clarity begins. A couple of weeks ago, I wrote about the Santa Claus Rally and its place in market history. Now that the seasonal window […]

One Energy Yield Stands Apart From the Rest

One Energy Yield Stands Apart From the Rest

Through 2024, the energy midstream sector had posted four consecutive years of double-digit total returns, including a massive 40% gain in 2024. The broad North American midstream benchmark, the Alerian Midstream Energy Index, posted a 5.0% return in 2025. Midstream lagged the broader energy sector, which was up 8.0%, and both were well behind the […]

The AI Rally Is Missing One Key Warning Sign

The AI Rally Is Missing One Key Warning Sign

One of the most persistent questions facing investors today is whether the excitement surrounding artificial intelligence resembles the technology bubble of the late 1990s. The comparison is understandable. A transformative technology is reshaping business models, capital has concentrated in a relatively small group of companies, and market leadership has narrowed in ways that feel familiar […]