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Online Media Kit Index What is Investors Alley? Why advertise on Investors Alley? How is Investors Alley different from other financial sites? Editorial Content Advertising Rates Advertising Specifications Contact Us!

What is Investors Alley?

First off, let us tell you a bit about what Investors Alley is and what it is not. If you'd rather skip this section and find out why InvestorsAlley.com is the place you want your advertisements to be seen, click on the "Why advertise on Investors Alley?" link to the right.

InvestorsAlley.com is an online financial news portal dedicated to bringing readers the inside story of the financial markets. Based in Marlton, New Jersey, Investors Alley provides a large array of information - from leading edge, comprehensive business news to opinionated columns, from research tools to interactive message boards - all oriented toward an online community of sophisticated, individual investors. Investors Alley's services empower investors and allow them to make more informed financial decisions by providing them with unmatched analysis that digs right into the heart of the markets.

Too many times, Wall Street analysts act like cheerleaders and recommend the stocks their firms underwrite. Investors Alley provides to the investment world something that it has long deserved -- unbiased, independent analysis that brings users behind the headlines and tells them what is really going on inside a company. Investors Alley delivers to its readers something no other site can -- honest yet interesting financial articles that tell readers why a situation happened, what will happen next, and how they can profit from everything!

For example, when the Fed recently cut interest rates, we were on top of everything, explaining exactly why the bias was so important and exactly how the Fed's words can affect any market. This is just one of the reasons we have received recognition and awards from some of the biggest names on the Internet, including the Go Network Money Award, Online Investor Magazine, Infoseek, Lycos, Netscape's Netcenter, Snap, and Hotbot.

Investors Alley is a free site that attracts an audience of high-income, technology-savvy individuals seeking financial information and tools to help them pick better investments. The design and layout of the Web site emphasizes ease of use and encourages repeat visits, and the simple navigation will lead to increased time spent at Investors Alley by visitors.

Investors Alley's 50,000 registered users start their day with The Market Cap, a free early morning email that provides in-depth insight and analysis to the previous day of trading and a look ahead to the day ahead in the global financial markets.

Investors Alley will aggressively market the site through search engines, banner advertisements and other forms of media advertising. All of this to increase the number of site visitors and gain brand name awareness. Investors Alley's free daily newsletter, message boards, chat events, contests and other special events will keep visitors coming back, as well as add to the value of an advertising campaign with Investors Alley.

One of the best one-stop resources for investors, Investors Alley helps investors make smarter financial decisions. Investors Alley is recognized as the place to go to get the facts before you invest.

Why advertise on Investors Alley?

Next, here are just a few of the many reasons an advertising campaign with InvestorsAlley.com pays off.

Investors Alley has been recognized by many as one of the best financial sites

Investors Alley was named one of the "Top 50 Financial Web Sites" by PRARS, based on a survey of Internet users (July 1999).

Investors Alley features well-respected Wall Street analysts
Respected financial minds such as John Bollinger, Gene Inger, and Robert Bose offer their insights through weekly authoritative columns. In addition, Investors Alley's Editor-In-Chief, Brett Klasko, has been interviewed by various news organizations on several occasions for his views on the financial markets and the Internet.

Investors Alley offers affordable advertising on a completely free site
Many financial sites charge premium rates for advertising. Some of these sites are also charging readers a subscription fee. This limits your advertisement to being viewed only by that site's registered users. Investors Alley is 100% free, which means that everybody can see your ad. Many potential readers will choose sites where they don't have to pay to obtain information.

Investors Alley allows you to reach a targeted audience
Investors Alley's readers are young, wealthy, well-educated and active investors. Investors Alley now allows you to select specific editorial sections where you want your ad to appear. This means your advertising campaign with Investors Alley will be more effective than ever!

Investors Alley helps you build new relationships
Investors Alley's readers don't just talk about money, they make money. Our technologically and financially savvy readers are the types of investors who spend their money not just on stocks, but also on the tools and services that make them more successful. Our readers are always on the lookout for goods and services that will help them make smarter financial decisions and make life more easy and enjoyable.

Investors Alley provides you with real-time banner statistics
Check out your banner impressions, click throughs, and other useful statistics anytime you want by logging in to our tracking program. See how effective your advertising campaign is with Investors Alley's up-to-the-second statistics. Investors Alley has also recently introduced new technology that allows advertisers to view click-throughs of a text ad placed in The Market Cap.

How is Investors Alley different from other financial sites?

While many financial news portals provide the same, boring information from the same news services, InvestorsAlley.com prides itself on being unique. Here's a few reasons why.

Investors Alley provides investors with news they can use
Investors Alley only delivers news that is worthy of reading. We remove the junk in financial journalism and only deliver relevant news that will move the market.

Investors Alley helps readers make better investment decisions earlier
With extensive coverage of the US markets before the open, Investors Alley's readers are prepared for the opening bell.

Investors Alley helps readers understand the financial markets like an insider
With hard-hitting and canny commentary and analysis of the financial markets, Investors Alley tells readers the inside story and what is on Wall Street's top minds. Our readers know what to expect beforehand.

Investors Alley helps readers find alternative investments
Investors Alley has extensive coverage of mutual funds, bonds, futures and options, articles on money management, and personal finance chat shows. We make it easy for readers to determine what types of investments are right for them.

Investors Alley covers the entire world
With writers all around the world, Investors Alley offers readers insights to world markets and economies they will find nowhere else.

Investors Alley allows investors to interact with each other
Investors Alley offers visitors the chance to find out what others think through chat shows and message boards.

Investors Alley is lively, interesting and informative
A combination that is very rare on the Internet or in traditional media.

Editorial Content

Below, we've listed the sub-categories of InvestorsAlley.com and explained which content and tools can be found within each one.

The Newsroom
Provides extensive, timely coverage of the U.S. financial markets, including breaking news, market movers, market previews, stocks to watch, calendars of events, and more. Investors Alley.com's unmatched coverage extends into the stock, bond, futures, and currency markets.

Opinions
Opinionated columns, with in-depth analysis of major market events, from some of the most respected minds in the financial world. Articles cover topics such as technical and fundamental analysis, industry analysis, beginning to invest, and more.

Portfolios
See Investors Alley.com's ideas in action as our editors and reporters maintain mock portfolios in the subject area that they write about. Portfolio managers write updates of performance at least once per week and send out alerts before purchases.

The Mutual Fund Center
For those who would prefer to stick with more conservative investments, Investors Alley.com provides coverage of the mutual fund industry, including a fund screener allowing you to find mutual funds that match your criteria.

Money Matters
Coming in early summer, Money Matters will provide consumers with articles on topics like college planning, taxes, capital gains, saving and spending, banking and borrowing, buying a home and car, home and mortgage, asset management, and more.

Interact
Communicate with investors around the world in one of the fastest growing financial message boards. Also participate in frequent chat shows with special guests, and ask questions to guest experts in our Ask the Expert column.

The Marketplace
Purchase books and newsletters online at discounted prices and determine which online broker is right for you.

Everything look good so far? Next up, take a glance at our rates to see just how affordable an advertising campaign on InvestorsAlley.com can be. Keep in mind, we offer discounts and specials all the time, just another reason to show how dedicated we are to making your next campaign a success!

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