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Investors Alley Corp. announces the addition of two corporate executives
Tuesday, July 31, 2001

MAPLE SHADE, NJ -- Investors Alley Corp. today announced the addition of two senior management officials to its growing team -- Michael Dershem and Sean Sweeney.

Mr. Dershem, an experienced business consultant based out of Cherry Hill, NJ, brings years of experience in the Internet and financial services markets to Investors Alley Corp. Michael also brings to the company an immense amount of experience in helping start-ups and early-stage companies reach the "next level" and find capital infusion.

Mr. Sweeney joins Investors Alley Corp. from CramerSweeney, an interactive marketing firm he began several years ago. Mr. Sweeney, who served as CEO of CramerSweeney, will become Investors Alley's Chief Marketing Officer. Mr. Sweeney brings several years of marketing communications and public relations experience and know-how to Investors Alley Corp. Investors Alley also welcomes Mr. Sweeney's fresh, creative, and mind-moving ideas to the Company.

Brett Klasko, Managing Director and founder of Investors Alley Corp., said "I'm thrilled that we were able to bring on two senior officials with the amount of experience that Sean [Sweeney] and Mike [Dershem] have. I know that they will help Investors Alley to realize its true potential and will be a great addition to our team."

Mr. Sweeney and Mr. Dershem are expected to transform the sales process (from lead to closure) at Investors Alley as one of their first tasks. Jason Wiseley, Investors Alley's National Sales Manager, said "I'm excited to be able to work with two people with so many fresh and innovative ideas and strategies for IA's sales."

The terms in which Mr. Sweeney and Mr. Dershem will come to Investors Alley Corp. are not going to be disclosed at this time.

About Investors Alley Corp.

Located in Maple Shade, NJ, Investors Alley Corp. is a leading multimedia provider of original financial commentary, expert analysis, and award-winning news that empowers investors and allows them to make more informed financial decisions. Through the use of two Web sites -- InvestorsAlley.com and TradersTribune.com -- Investors Alley Corp. brings its readers behind the headlines for the inside story like no one else by providing unmatched insights and removing the typical analyst cheerleading found in other major financial publications -- both online and offline. Investors Alley's new swing trading service, The Trader's Tribune, provides its rapidly expanding subscriber base with unrivaled trading recommendations (up over 300% in 2001) and a rich array of educational trading materials. Investors Alley's award-winning Market Cap newsletter provides exclusive, weekly market insights, personal finance tips, and trading tools. For more information on Investors Alley or The Market Cap, visit http://www.investorsalley.com. For more information on The Trader's Tribune, visit http://www.traderstribune.com



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